Get better acquainted with the up and coming Dutch brand NEW AMSTERDAM SURFASSOCIATION.
As our basement has fully turned into our cult section which carries brands that are formed from and shape cultures. One of these brands is from our own Dutch soil, although its foundation can be found on the water and not soil. New Amsterdam Surf Association counters traditional surf culture and presents their own vision through their collection, events, videos and other outlets.
Founder Paul Zeper notes that: “New Amsterdam Surf Association represents a certain vibe, it’s for those who don’t require the perfect wave or ideal conditions. It’s for those who like to be challenged.” and shapes its collection with this philosophy. Not the perfect wave or ideal conditions is how you could describe the Dutch surfing environment. With harsh winds, cold-water temperatures, muddy coasts The Netherlands cannot be described as your typical surfing destination and it is these hardships that New Amsterdam Surf Association embraces and integrate into the brand.
The clothing translates the experiences of Dutch surfing by offering garments with clean graphics, rigid colors and embroidery. With comfortable fits, sturdy fabrics and these strong graphics the brand is suitable for many occasion whether you are dwelling through your city or find yourself at the beach.
The third NEW AMSTERDAM SURFASSOCIATION drop of this year has been launched online and in-store along with classic logo t-shirts, longsleeves, hoodies and caps. In the third drop there are bold new colorways, prints inspired by the red light district and a comfortable jogger suit.
WORDS, PHOTOGRAPHY & STYLING BY: KAI BOLWIJN
MODEL: TYRESE ROSEL