In the late 17th century, skilled weavers in Genoa, Italy, were united to
create a new fabric that would soon revolutionize the fashion world.
Through expertise, they created the durable and sturdy twill-woven
“Serge de Nîmes”, later known as denim.
When the visionary German merchant named Levi Strauss set off to
America in the late 19th century, he aimed to convert the rolls of denim
fabric into ready-to-wear garments. In collaboration with Jacob Davis, who
introduced metal rivets to reinforce stress points on the pants and hard-
working labor force, he gave birth to the iconic blue jean, forever
cementing denim’s place in history.
As denim gained popularity, it became more than just workwear. It
became a symbol of rebellion and individuality. Hollywood played a
significant role in propelling denim's status, with legendary stars like
James Dean and Marilyn Monroe donning jeans on the silver screen,
capturing the hearts of millions.
Today, denim remains a timeless classic, adapted to suit the ever-
evolving fashion landscape. From its humble beginnings as sturdy
workwear, denim has transcended boundaries and surpassed trends,
making its mark as a versatile fabric that effortlessly blends comfort,
durability, and style.
At Megusta, you'll discover a curated selection of denim masterpieces,
each embodying the spirit of innovation and style. From cutting-edge
silhouettes to classic designs, Megusta showcases the very best in denim
fashion. Whether you're looking for a statement jacket or the perfect pair
of jeans, we have you covered.
Explore our exquisite collection of favorite denim pieces from esteemed
designers like Marni, Y/Project, Maison Margiela, and many more.
Step into the world of Megusta, where denim dreams come true.
Shop the latest denim trends here
Your Megusta Team