Stüssy

Stüssy might be the brand that encapsulates what streetwear used to be and what streetwear is in the modern era. The brand, which was founded by surfer Shawn Stüssy, was sold from the back of a car with branded t-shirts. Even before the famous ‘Stüssy’ logo was put on shirts it was put on surfboards as Shawn Stüssy actually made and shaped surfboards for a living. After getting broad recognition it expanded to brick and mortar stores and worldwide speciality retailers.